Sample Project Description
MBA ENHANCE Projects
Please e-mail your project description(s) to steven.burton@mccombs.utexas.edu to receive maximum exposure to students.
Sample Project Description
Please e-mail your project description(s) to steven.burton@mccombs.utexas.edu to receive maximum exposure to students.
MicroTech Systems – Midwest Bioscience Development Study
Organization Name: MicroTech Systems, Inc. Sub - Division / Operating Group: Corporate Business Development – Planning & Analysis Location: Nashville, TN 5-7 Word Description of Issue: Midwest Bioscience Development Study Country / Region of Focus: USA
Client Contact(s)
Main Liaison: Carol Smith, VP – Finance at Carol.Smith@microtech.com, 615-555-1234 Project Contact (to interact with MBA Team): John Doe, Business Development Manager at John.Doe@microtech.com, 615-5555432, Project Contact (to interact with MBA Team): Jane Smith, Midwest Business Development Specialist at Jane.Smith@microtech.com, 615-555-2345
Company / Division / Operating Group Description
MicroTech Systems is a leader in delivering manufacturing control and optimization software solutions across a slate of production-oriented industries. Our software products focus on the production management needs of global companies like Nestlé, BP, International Paper, and Cemex. More than 350 top companies worldwide rely on MicroTech Systems’ performance optimization software and services to create millions of dollars in value every day. We help them make high quality products less expensively through better management of their production systems. MicroTech Systems’ model-based technology allows decision-makers throughout the enterprise to tie action to strategy, creating a more prosperous company with every decision.
Established in 1990 and headquartered in Nashville, Tennessee, MicroTech Systems is a privately held, employee-owned corporation with offices in the U.S., China, Japan, and India.
Business Issue to be Addressed [and networking incentives for the MBA team members]
Potential clients based in the Midwest are quickly gaining influence in the biosciences market through domestic and international acquisitions and capacity development. This trend in the marketplace presents challenges and opportunities for MicroTech Systems as we grow sales and seek to deliver software solutions to this new market for us.
The project team will work with our Planning & Analysis group in Corporate Business Development. Along with other responsibilities, this group develops value propositions for extensions and new products and services. Their audience is often the CEO and other executive suite officers. My team and I will work with the ENHANCE Project team closely throughout the project.
Specific Scope for this McCombs ENHANCE Project [and networking incentives for the MBA team members]
The Team will research and recommend acceptable methods for selling and deploying high-end production management solutions to bioscience manufacturers in the Midwest. The project should include at least some of the following: 1. Identification of industry norms and taboos, 2. How technology purchasing decisions are made in this market, 3. Negotiation techniques, 4. Industry organizational structure, 5. Vendor relationships / Sales channels, and 6. Governmental influence over the biosciences industry. Specific scope will be refined with the project team.
In the course of this project, the ENHANCE Team will learn a great deal about leading players, production management, and biosciences industries. They will also have exposure to key executives within MicroTech. Depending on the outcome of this project, additional projects or opportunities may become available.
Special Team Member Characteristics/Skills (if any)
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Necessary (any 1 team member) – Manufacturing experience |
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Helpful (any 1 team member) – Some familiarity with the Biomedical, Pharmaceutical, or Bioscience sectors |
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Helpful (any 1 team member) – Knowledge of enterprise software solutions |
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Helpful (any 1 team member) – Marketing planning and forecasting experience |
Company URL – www.microtechsystems.com
